By Brad Needham
In 1999, I started journalism school at Mount Royal University in Calgary, Alberta. I had big plans. National Geographic photographer. Maybe foreign correspondent in war-torn countries. By the time I graduated in 2001, everything was on track. Except the job. In 2002, I set up a meeting on the other side of the country with a well-known Canadian photographer. Maclean’s, here I come, I thought. My best friend, C.J., and I set off on a road trip. Thousands of kilometres, one week, and a 1991 Chevy Sprint Turbo. Bubbles. And now I ask you to come along. Jump in the way-back machine, imagine yourself in a sky blue Sprint Turbo (the Turbo is worth mentioning every time. Every. Time. Just ask C.J.’s brother), and join me on my cross-country, 20-year journalism lookback journey. I don’t like to celebrate myself often, but I also don’t leave my profession often. After this, I will return to regularly scheduled broadcasting in this blog by focusing on designers still in the biz, and those who are lightyears more talented than I am. I peaked in 2010 (there might have been a higher peak, but the journalism world was having none of it, as it started to contract around this time).
Anyway. Bubbles. The journey began in Calgary. A couple of provinces in between, mostly fine, and then Ontario. Many routine police stops later (driving late at night with Alberta plates in Ontario) and almost no time to sleep, 36 hours later in total, we made it. I had my meeting. I brought my best stuff. I was proud. The verdict? Some potential. He loved the photos later in my portfolio, and said about the one for which I nearly had my head run over by race horses: “you were just there.” Yes, I was. And it was a damn fine photo (if I ever find my pre-digital portfolio, I will add the pic here). Alas, maybe photography wasn’t my path.
Enter Fort McMurray. The daily newspaper, the Today, offered me a job as an editor/designer. I moved up there (on a map, as the Friendly Giant would say, look up, look waaaaay up). It was there, as I have mentioned a few times in this blog, that I discovered the Society for News Design’s Best of Newspaper Design books. And I found my new love. Newspaper design (in case the book title didn’t get you there).
But the city was small (and cold) and the bugs were so, so big (when hot). So I went to test my writing chops in Red Deer, Alberta at the Advocate. Less than a year later, I was off to the promised land: Ontario. First at the Woodstock Sentinel-Review, then to the Barrie Examiner (RIP), then to the paper that firmed up my love for design (because someone told me I was good at it. Spoiler: it was SND), the Guelph Mercury (RIP). I was proud of some of my work in Woodstock and Barrie. Even Fort McMurray. Looking back, pre-Barrie work wasn’t as good as I thought it was at the time. But the Mercury made me. I was given so much freedom and time by my mentor and boss, the legendary Phil Andrews. I oversaw the Here section, a weekend features section all about Guelph. It was for this section that I won my first Society for News Design award, and still the one I’m most proud of as it was for a portfolio of work.
Those are three pages I think were part of my portfolio. I know “Getting corked” was, as it was the one in the book! I made the book (sitting in my soon-to-be-former office, so no pics available). The book that started me down this path. It was a dream come true. I even was fortunate enough to attend SND Boston where I picked up this fashionable … tote bag.
I then had the good fortune (with my newfound design street cred) to be asked to redesign the Mercury, from top to bottom. This was no refresh. I was even tasked with redesigning the flag. That is quite an honour. And scary as hell. Thanks to the Virginian-Pilot (at the time the best designed paper in North America, maybe the world, imho) and the Star-Tribune for the inspiration. Especially to the kind soul at the Pilot who sent me a box full of print copies to help me get further inspired. I was very pleased when the first issue went out (below) and almost all the feedback was positive. That’s almost unheard of! People hate change. But they appeared to like this. To this day, this is one of my proudest career accomplishments.
Two years after my first SND award, I won again, this time for a front page that I was given full freedom on, the fifth anniversary of the major blackout that swept through Ontario and much of the northeastern U.S. When I designed it, my boss said he looked forward to seeing that page in the next SND book. And much to my surprise, he was right.
Shortly thereafter, I moved on to the Waterloo Region Record. And shortly thereafter after, so did production of the Mercury. It was a sign of things to come in the industry (and this blog post). But I continued to work on the Mercury from the Record. At the Record I continued designing, but also moved into a very basic art director-type role. I had a vision, drew it poorly on a small yellow sticky note and handed it off to one of the Record’s great designers, Tania Praeg-Geddes and Diane Shantz. And wouldn’t you know it. Two years after “All the lights went out,” with the help of the great Diane, we did it again. We earned the Mercury its fourth SND award in five years (it won another for a page produced by again soon-to-be-former colleague, now at The Canadian Press then at the Mercury, Kate Hopwood). This time the page likely won mostly for Diane’s brilliant illustration. It was much better than the hairy legs I drew on my sticky note. 🙂
Then came the email from the Toronto Star. They had an opening. I answered the call. I did some work I was proud of at the Star, but my heavy design days were over. Sitting at another bank of desks was a team of designers, whose entire job was to design covers. But I am happy to say I got to do some front pages for what is or was (depending on who you talk to) Canada’s largest daily circulation newspaper. The one on the right below isn’t a super fancy design, but it was my first A1 at the Star. So it’s special to me. I loved my time at the Star. But, as previously mentioned, the industry was contracting.
I was laid off and I moved to Pagemasters North America. It was eight glorious but mostly design-less years as a manager, overseeing a team of incredible editors, helping them grow and develop. So I still had a hand in others’ designs. Even super designer Tammy Hoy occasionally asked for my advice. Five of those years were spent overseeing the Star after they outsourced to Pagemasters North America (see, the Mercury was a sign of things to come in the industry and this post).
And now I depart marking what is likely the end of my journalism journey, at least as an active participant. For now. Anything is possible, but I am excited for what lies ahead. I know I have been so fortunate in this industry. Or as some would say, unfortunate. I made it 20 years. I lived through some not as lean times. I was blessed with opportunities and support. The Mercury was an incubator. It launched many to greatness. As I start looking back, I look ahead. I hope to be able to blog more, and showcase print design talent from around the world, from those who are sticking it out in this industry and doing outstanding work. I will do it here, and hopefully even more often as I will need my print design fix, and on my Instagram. Until then, a journalism cliche …
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Our Judy would be so proud of you.
You’ve had a good run, Brad. On to the next with gusto!
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Wow, what a career. I remember driving in the turbo way back! It was only to soccer games and not across the city. Always chuckled hearing “turbo”. Your awesome and will continue to so amazing things.
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